Just a quick word about how to#

We do have non-healthcare clients as well and we are able to incorporate our methods seamlessly.ĭH: What are your client’s biggest concerns when they approach you to manage their online presenceĪS: HIPAA is a scary acronym and it’s a major valid topic of concern that we need to navigate together with our clients. It was an easy decision to focus on this industry and I am proud that we have been one of the pioneers.

Yes, definitely will go with that.ĭH: Why does TypoDuctions focus on the healthcare industry?ĪS: With my background in the healthcare industry that includes a few years working for a large organization, I noticed a large gap between the new digital reality and where most healthcare facilities were holding with their digital and online tools. While there is much overlap in our roles, my title is Creative Director and his is Director of Sales and Marketing.ĭH: What is your favorite part of the job?ĪS: Filing taxes. Together, we run the company in an equal partnership. In fact, we worked together in a day camp when we were teens and I beat him in color war (yes, I had to bring that up). More specifically, we create cutting-edge video productions, manage social media pages across all mainstream platforms, ensure stellar online reputations, provide check-in kiosks, design and maintain websites, and consult on other traditional forms of marketing that include printing and guerrilla-style initiatives.ĪS: I’m lucky to have started this company with a very talented guy who happens to be a great friend as well.

Some of us are fun, some of us are more on the technical side of things, but all of us Typos love what we do and you can really see it in our work. There’s something magical when over a dozen of us collaborate, each in our own roles, to create marketing magic.

Just a quick word about how to#

We are a bunch of creative and fun people who know how to craft and deliver a message in ways that make our clients shine online, in print and in person. Typo is a digital marketing agency that…wow agency sounds so official. Hoffman, thanks for having me on your show.